Write Links Meeting 29 June 2018
Blog by Tyrion Perkins
Social Media Marketing Plan
Ian Morrison, who has qualifications in this area, gave a presentation on Instagram and how Write Links members can use our new account.
He explained what it is: Blogging, but mainly visual. You post a photo or image and a few words of text and it goes out to any followers who can like it or re-post it to their followers. Unlike Facebook, it is one-way, so it is mostly about selling yourself. Celebrities and entertainers often use it for this end. In statistics of users, young people dominate.
Ian proposed three types of posts:
1. Group and event photos
2. Author profiles
3. Quotes/inspirations words
For the author profiles, he wants photos of you in your natural environment doing writing, or whatever you do that is related. Fun and quirky is good, such as sitting at a desk in a field or up on a roof. Something that will give the flavour of what you are about, but also get noticed. Also, a photo of your book cover.
You can’t upload photos from your computer because Instagram was created for smart phones or tablets. But for the Write Links account, members can send a photo to Ian via a special Drop Box folder and he will put it up for us. If you want to add text, you will have to send a text to his phone. You will need to download the Insta Square app to add your own account details onto the photo before sending.
The instructions for our Instagram account will be in the Drop Box. If you are part of Write Links and you haven’t yet been sent the link, message Write Links Facebook page.